July 9, 2012 Virus – Not A HoaxMay 1, 2012
Its 2012 and print advertising is becoming obsolete. Look around you technology is forever changing how you used to do things. Need to order pizza? Place you order online. Looking for a new family physician? Hop online and read reviews submitted by previous patients. Need your car looked at? Pick an auto mechanic thats close to your location and provides the services you need. The more information you provide, the more prospects you may receive.
Its difficult for anyone to determine if youre a legitimate business. Having a website allows prospects to review your business and services at their convenience. Think of your website as a book about your business; the more information you provide, the more likely they are to inquire about your services and products.
- Global Market Reach
Without a website, reaching new markets will be very difficult for your business. Our world is connected and closer than its ever been before. Companies around the world are looking for other companies to partner with. Having a website is the most convenient way for them to find you.
- Prospecting & Sales
Your website can be your retail store thats open 24/7 365. Websites allow your business to run, even when you cant be there. According to eMarketer, More than 7 out of 10 internet users are online buyers, and the gap is slowly narrowing. Without a website, youre potentially missing out on a LOT of sales.
- Market Share
Business competition only gets stronger, growing by the day. Every day you wait to compete for business, your chance for a larger slice of the market share diminishes. Having a web presence allows your business to stay competitive with other companies that provide similar products and services.
- Focused Marketing and Advertising
Your company website is not only an inbound resource, but it can also be a powerful tool when speaking directly to your captured audience. Websites can be built as central hubs for outbound marketing such as newsletters and email blast marketing.
Do you currently have a website that is working for you? Do you wish your website could do more for your business? Contact MidAmerica Web, a division of CompuType IT Solutions, Inc., for a free web meeting and consultation at www.midamericaweb.com.
Sources: Quick Stat: 72.6% of Internet Users Will Buy Online in 2011. EMarketer, Digital Intelligence, Stephanie Reese, July 26th, 2011.